My LAVAZZA
My LAVAZZA
LAVAZZA PRESENTS TABLÌ
Tablì: the future of coffee takes shape
With Tablì, Lavazza is raising the bar in the world of coffee: a tab that’s 100% coffee, with no capsule, made possible by a patented technology that transforms ground coffee into a solid, ready-to-use format with zero wrappings or waste.
Once inserted into the special Tablì coffee machine, this innovative pressed coffee tab immediately releases the full aroma and distinctive taste of Lavazza quality, for an intense and unprecedented sensory experience.
The tab is the perfect fusion of design and innovation, capturing the very essence of coffee in an elegant and functional new format.
An exclusive preview at Milan Design Week
While Tablì will be available on the market from September, visitors at Milan Design Week had a unique opportunity to check it out early. From 6 to 13 April, the “Source of Pleasure” installation was open to visitors in the majestic courtyard of Palazzo del Senato, where the State Archives of Milan are held.
Designed as a site-specific piece, the installation consists of a monumental structure with an 18-metre diameter, whose shapes and hues echo those found in the world of coffee. In this immersive environment, the senses are stimulated by colours, textures, scents and sounds, for a journey to the very heart of the Tablì experience.
Juliana Lima Vasconcellos, who is known for her nature-inspired style, created a space that represents the marriage of Lavazza tradition with a vision of the future, offering visitors a real-life taste of the 100% coffee experience.
A special moment with an extra-special guest
To celebrate the launch of Tablì, Lavazza invited sports champion and brand ambassador Jannik Sinner, presenting him with a tennis racquet made 100% from coffee material, just like the new tabs. The gift was given to him by Giuseppe Lavazza, President of Luigi Lavazza S.p.A., during an exclusive Design Week event.
