Our Philosophy

We do everything possible to make your coffee better, every day.

We do it by supporting sustainability projects in the origin countries, by reducing the environmental impact of our products, by recruiting a proud and professional community of baristas and coffee lovers, willing to spread a positive message and ready to serve more than just coffee.

We work for a better product every day and all-around, from plantation to cup, to give you the best coffee experience, in all its forms, moments and meanings.

Lavazza Foundation ¡Tierra! projects are concrete examples of what Lavazza does to improve the living conditions, social development and economic growth of coffee farming communities, respecting the environment.

In collaboration with the Rainforest Alliance and local partners we create sustainable working conditions, raising the coffee quality as well as the productivity of the plantations, thanks to sustainable agronomic and cultivation standards.   

Every blend of La Reserva de ¡Tierra! range contains coffees from these territories and communities, involved in social responsibility projects.

For this reason, La Reserva de ¡Tierra! coffees are synonym with excellence and sustainability throughout the whole supply chain: Rainforest Alliance and/or Organic certified, carefully selected and gently roasted to bring you a unique sustainable taste experience of coffee origins.

The Lavazza Foundation promotes and finances international sustainability projects in the countries where coffee is cultivated.

Lavazza Foundation ¡Tierra! projects started in 2004 from a social responsibility project to improve the social and environmental conditions and production techniques, involving more than 180.000 coffee growers in 20 countries.

The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including those related to poverty, inequality, climate change, environmental degradation, peace and justice.

Lavazza ¡Tierra! project embrace and heartily agree to the 17 United Nations Sustainable Development Goals.