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LAVAZZA STORIES
Blending Cultures

We are made of gradients. Transversal creatures full of nuances, who live many lives in just one.
The social fabrics in which we move and the ways in which we speak, eat, learn, dream and relate to one another define us as complete beings only in our plurality.

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Blending Times

On the timeline, generations blend with one another, unite and overlap their languages in a chorus of voices that are different every time but always complementary. The experiences of individuals and the contexts in which they grow and develop are a fertile ground that moves emotions and ideas, values and great changes.

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Blending Roots

Distant origins that become close, geographies that come together and intertwine creating cosmopolitan and international identities, citizens of the universe. Travelling the world is a journey that gives wings to our roots, projecting us towards a future in which there is never just one horizon.

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Blending Minds

Art, science, technology, inventiveness, philosophy, knowledge, strategy, communication. Every inclination of our spirit is a gift to be valued and shared with the world. Combining our skills can create a cultural heritage that comes to life through the fusion of our deepest talents.

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Let’s Blend

The blend is at the very heart of Lavazza. It originates from an idea of the founder, Luigi, who created the first blend, Miscela Lavazza, in 1895. The magic of that recipe still defines us today. Just like in the cup, so in the company, we embrace talents with roots, cultures, generational and professional backgrounds, attitudes and skills that are also very far apart. The result is the Lavazza Group: an international company this year celebrates its 130th anniversary. A long, pioneering journey oriented to responsibility towards people and the environment.

Francesca Lavazza


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