Lavazza at the Rolex Shanghai Masters

Since 2023, Lavazza has proudly assumed the role of Prestige Sponsor for the Rolex Shanghai Masters, the sole Master 1000 tennis tournament in Asia, held annually in October since 2009. This prestigious partnership has provided Lavazza, as the tournament's coffee brand sponsor, with the opportunity to deliver an authentic Italian coffee experience to the 190,000 tennis enthusiasts attending the event at the "Qizhong Tennis Center," the tournament's venue in Asia. Lavazza's presence in China, established since 2020 through a joint venture with local partner Yum China, has facilitated a fruitful collaboration aimed at opening up to 1,000 Lavazza coffee shops by 2025, thus blending two distinct cultures in the pursuit of coffee excellence.

Jannik Sinner, a rising tennis star and Lavazza Sport Ambassador, achieved a significant milestone in October 2023 by securing victory at the Beijing Open, elevating him to the 4th position in the ATP ranking and earning him qualification for the Nitto ATP Finals. In celebration of his triumph over Daniil Medvedev, a special event was organized for Sinner's Chinese fans at the Lavazza Flagship store located in Jing'an, a historic district nestled in the heart of Shanghai. Combining tradition with innovation, this newly designed store offers customers a unique and immersive Italian coffee shop experience, complete with high ceilings, artistic murals, and marble furnishings reminiscent of Italy. Sinner's fans had the exclusive opportunity to meet the champion in this iconic environment, engaging in Q&A sessions and sampling the Signature Cappuccino Sinner Edition—a dedicated recipe crafted by Lavazza, blending espresso with the flavor of Sinner’s favorite snack: carrots.

The fusion of two distinct worlds—Lavazza and tennis—has resulted in a longstanding collaboration to create the perfect match. Precision, pursuit of excellence, tradition, and ritual are among the shared values that unite Lavazza's coffee with the sport of tennis. For over a decade, Lavazza has maintained a prominent presence at the most prestigious tournaments on the global tennis circuit, including the four Grand Slam events. With the Rolex Shanghai Masters, Lavazza continues its journey within the realm of tennis, building upon its established partnerships with tournaments such as Wimbledon, Roland Garros, the U.S. Open, the Mutua Madrid Open, and the Nitto ATP Finals.