Earth Day 2024: A World Without Coffee

Breaking news! It’s now official: last night, the world ran out of coffee.

Major television broadcasts are talking about it nonstop. Many people around the world have officially lost one of their favourite routines forever.

Let’s watch the entire news report and the reactions of passersby worldwide. You will be speechless!

Watch the news report

PLAY VIDEO

Today, this is fake news, but in the future, it may no longer be so.

That's why the Lavazza Foundation is committed to promoting sustainable agronomic practices, taking care of coffee farming communities and the local environment.

Our ¡Tierra! range is inspired by this commitment and sourced from the coffee territories where the Lavazza Foundation is involved in social responsibility projects.

These initiatives not only promote the well-being of coffee communities but also encourage the next generation of farmers by providing them the necessary support and resources to adopt sustainable farming practices.

We love coffee as much as we love planet Earth, because every day is Earth Day!